For decades, the worlds of business and sport have been inextricably linked with the glamour and popular appeal of the latter being used to successfully market an unlimited range of products and services throughout the world.

However, it is motor racing that has set the standard for progressive companies to use the ever-increasing reach of sport as an integral part of their marketing strategy and to effectively communicate their message to the consumer.

The attributes of motorsport where Teamwork, Trust, Confidence and Success  are vital, are closely aligned  with any organisations from a customer's perspective.


Business success is formulated on strong and lasting relationships and a sponsorship and hospitality programme with Phiroze Racing promises one of the most cost effective ways of achieving this.

We start with the end in mind.......

By understanding your goals and objectives we work closley with you to create a tailor-made prgramme both on and off'the track to help you achieve them.

Leverage and activation concepts include:

  • Networking events with the race car & driver
  • Driving events  & behind the scenes test days at the track
  • Merchandising
  • Competitions, prizes & incentives
  • VIP Days with celebrities
  • Charity associations
  • Road & trade shows
  • To find out how your organisation can benefit, please contact us